#44 PUR Projet, Tristan Lecomte

“We are in the middle of an economic, environmental and social crisis. And most of us don’t do anything to tackle that.”


Tristan is a serial social entrepreneur. He founded an NGO in Nepal for rural development in 1994 and in 1998, he founded Alter Eco, a now leading organic and fair trade company on the french market, which also sells to the US and Australian markets. In 2008, Tristan founded PUR Projet. In 2013, Tristan co-founded the International Platform for Insetting, gathering various companies engaged in the promotion, certification and blockchain registration of Insetting programs and projects. He has been appointed as one of the Time 100 Most Influential People in 2010 and as the “Social Entrepreneurs of the Year 2013" by the Schwab Foundation. Tristan is also a board member of the Chirac Foundation for Peace.


PUR Projet is a collective organisation specialised in "Insetting via agroforestry". Insetting means offsetting the social and environmental footprint of a company within its own supply chains and sphere of influence. The forestry projects generate multiple benefits for local communities, while regenerating the ecosystems companies depend upon to make their supply chains and business sustainable. PUR Projet is a certified B Corporation with about 40 projects in around 40 countries. Since its inception PUR Projet has planted 7 million trees and has manages over 200 million trees under conservation.


Tristan Lecomte

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Mathias Antonsson

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